Entertainment isn't a nice-to-have, it's the most effective form of advertising

In today’s skippable world, ads have to earn attention, not assume it. TikTok and System1 have replicated their global landmark study in Australia to reveal what makes short-form creative truly effective. Does entertainment build brands? Does salesmanship convert? Or can the same ad do both?

Join us as we unpack the new Australian data and challenge some of marketing’s most entrenched assumptions. Expect robust insights, fresh local proof points, and a provocative rethink of how brands can grow through short-form.

Register to now to secure your spot at this invite-only session.

Please kindly note that your invitation is non-transferable.